CASE STUDY / 01
COMANCHEE
A complete visual identity built for a motorcycle brotherhood — from the logo and digital presence to clothing and social content.
THE PROJECT / 2026
MORE THAN A LOGO.
A COMPLETE IDENTITY.
Comanchee needed more than a visual mark. The goal was to build a consistent identity that could live across digital, clothing and social content — bold, recognizable and built around the character of the brotherhood.
VISUAL IDENTITY / 01
BUILT TO BE RECOGNIZED.
The identity combines motorcycle culture, brotherhood and a raw visual language into one unmistakable mark.
IDENTITY / GRAPHIC LANGUAGE
SYMBOLS / SECONDARY MARKS
APPAREL / 02
BUILT TO BE WORN.
The identity was extended into apparel designed to feel like part of the culture — not promotional merchandise.
WEB DESIGN / 03
FROM IDENTITY TO DIGITAL.
The visual identity was translated into a digital experience built around the same raw character — dark, direct and unmistakably Comanchee.
RESPONSIVE WEB DESIGN / DESKTOP + MOBILE
SOCIAL CONTENT / 04
THE BRAND IN MOTION.
The identity continues beyond static design through social content, ride edits and visual storytelling built around the Comanchee lifestyle.
CONTENT BUILT AROUND THE RIDE.
Short-form edits, ride footage and social visuals extend the identity into real moments — keeping the brand consistent while giving it movement and atmosphere.
VIDEO / SOCIAL / STORYTELLING
PROJECT OUTCOME
ONE IDENTITY.
EVERY TOUCHPOINT.
From the first visual mark to apparel, web and social content, Comanchee became one consistent identity — built to feel recognizable wherever the brotherhood shows up.