CASE STUDY / 02
BAD COMPANY MC
Apparel graphics built for motorcycle culture — raw, aggressive and designed to carry the attitude of the club beyond the road.
THE PROJECT / 2026
BUILT FOR THE ROAD.
DESIGNED WITH ATTITUDE.
Bad Company MC needed apparel that felt like part of the club identity — not generic merchandise. The graphics combine motorcycle culture, military-inspired details and a raw visual language designed to make an impact on and off the bike.
SCOPE
APPAREL DESIGN
GRAPHIC DESIGN
PRINT-READY ARTWORK
VISUAL DIRECTION
DESIGN SYSTEM / 01
RAW BY DESIGN.
A bold graphic system built around the helmeted skull, industrial details and a restricted black, white and red palette.
FRONT ARTWORK / PRINT DESIGN
BACK ARTWORK / PRINT DESIGN
APPAREL / 02
MADE TO BE WORN.
The artwork was developed specifically for apparel, turning the Bad Company identity into a full-surface design with a strong presence from every angle.
FRONT / APPAREL APPLICATION
BACK / APPAREL APPLICATION
IN CONTEXT / 03
MADE TO BE WORN.
The final design moves beyond the flat artwork and becomes part of the rider — bold, visible and built to carry the Bad Company identity into the real world.
